VR - Step into your future

WILLEMEN GROEP is the first company in Belgium to use Virtual Reality (VR) to attract new employees. We have had our own 360° video and VR glasses designed that we bring to (job) fairs.

The glasses immerse you in a virtual world where you visit three large building sites in a few minutes. It apprears as if you are suddenly standing at the top of the 107-metre-high Astro Tower in Brussels, below the future viaduct of the A11 between BRuges and Westkapelle and on the runway and landing strip renovated by Aswebo at Brussels Airport in the summer of 2015. During your virtual tour our project leaders explain what you are seeing. When you look left or right the image follows your movements; it is as tough you are really there.

What's more, this 360° video is just a beginning for Willemen Groep. Virtual Reality and Augmented Reality will play an even larger role in our company in the future.

winner of the best hr campaign award

Our ‘Step into your future’ campaign was awarded the HR Pioneer ‘HR Campaign’ Award at the Belgian HR Awards ceremony on 19 April 2016. The organisers - Trends, Kanaal Z, Publicarto and De Facto Image Building - are using this award to emphasise the importance of HR communications.

We basically provide site visits from right there in our stand; a fact that enchanted the Belgian HR Awards professional jury. CEO Tom Willemen: “We are incredibly proud of this great distinction. It is objective proof that we are an innovative company that dares to utilise new technologies to achieve results. We want to dedicate this prize to all of our employees who give the very best of themselves, day in and day out.”

The other nominees were Bubble Post, Fun, Nike and UZ Leuven. Read more


Step into your future @ jobbeurs Thomas More - Campus De Nayer

Step into your future wint HR Pioneer Award 'HR Campaign'

The making of Step into your future

Step into your future - 360 video